See where users actually get stuck

User experience behavior mapping — we pinpoint where real users hesitate, misinterpret navigational pathways, or experience cognitive load, giving you direct visibility on conversion friction.

The gap between what you think happens and what actually does

Most teams have an intuition about their site's usability, but intuition and actual user behavior frequently diverge — a nav structure that makes perfect sense internally can still confuse a first-time visitor; a form that feels short to the team building it can still feel like friction to someone filling it out for the first time.

A UX audit closes that gap with direct evidence: where users hesitate, where they misread a navigational cue, where cognitive load creeps up enough to cause drop-off — not guesses, but a mapped account of what's actually happening in the experience.

That visibility is what turns "the site feels off somehow" into a specific, fixable list of friction points.

What's included in a UX audit

We skip generic auto-generated metrics and deliver a hand-written evaluation packed with exact instructions for your engineering and design teams.

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01

Full navigation and flow review

Mapping how users actually move through the site versus how it was designed to be moved through.

02

Friction point identification

Pinpointing specific moments of hesitation, confusion, or unnecessary cognitive load.

03

Heuristic evaluation

Rigorous diagnostic testing against established usability and accessibility principles.

04

Written optimization roadmap

A report mapping each friction point directly to a specific, actionable interface fix.

05

Interactive walkthrough call

A live walkthrough call with our developers and designers to go over diagnostic details and prioritize fixes.

How a UX audit runs


01

Mapping

Walking through the site's actual flows — the paths real users take, not just the intended ones.

02

Friction Analysis

Identifying specific points of hesitation, misinterpretation, or cognitive overload along those paths.

03

Report

Each friction point documented with a specific, actionable recommendation — not generic 'improve UX' advice.

04

Walkthrough

A call to go over findings and prioritize what to address first to unlock immediate gains.

UX audit pricing

SINGLE UX DIAGNOSTIC

$1,800 starting

Includes everything listed in Section 3: full navigation check, heuristic testing, behavioral maps, comprehensive written report, and a walkthrough call.


  • • In-depth cognitive load & layout checks
  • • Hand-crafted design action roadmap
  • • 45-minute walkthrough & engineering Q&A

Frequently Asked Questions

Ask whether findings map to specific, actionable fixes or stay at the level of general observations — 'navigation feels confusing' is far less useful than a documented account of exactly where and why users hesitate.

UX audits start at $1,800 depending on screen depth, navigational paths, and total unique templates.

Yes — the same behavior-mapping approach applies to app and SaaS interfaces, not just marketing websites.

The general audit covers technical, usability, and content together at a broader level. This audit goes deep specifically on usability and user flow.

Both are useful — existing analytics or session recordings sharpen the findings, but a thorough heuristic review can surface real friction points even without them.

Let's see exactly where users get stuck

Tell us about your site or product — we'll get back to you within one business day with next steps.

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