Internal Tools & Dashboards
Replacing a spreadsheet or a manual process with something your team can actually use — data entry, reporting, internal workflows.
SERVICES // CUSTOM WEB APPLICATIONS
Software, not just a website
Custom web applications for businesses that need actual functionality — logins, dashboards, workflows — not another marketing page.
Start a ProjectIS THIS WHAT YOU NEED
Not sure which one you actually need?
A website tells people about your business and gets them to take an action — book a call, buy something, fill out a form. If that's what you need, a marketing or brochure-style website is usually the right starting point, and usually the cheaper, faster option.
A web application does something for the user after they log in: a dashboard, a portal where customers manage their own account, an internal tool that replaces a spreadsheet your team is fighting with. If your project involves user accounts, data that changes based on who's looking at it, or business logic beyond "show content, collect a form submission" — that's what this page covers.
Still not sure? The intake form doesn't require you to know in advance — describe what you're trying to build and we'll tell you which one it actually is.
WHAT WE BUILD
The kinds of applications this usually means
Customer Portals
Logged-in areas where your customers manage their own account, view their data, or complete actions without emailing your team every time.
Integrations & APIs
Connecting tools that don't talk to each other by default — your CRM, your payment processor, your internal systems.
Business Logic Applications
Software built around a specific process your business runs on — booking systems, calculators, approval workflows, anything with actual rules behind it.
HOW WE BUILD IT
The stack, and why it's chosen per project
We don't default to one framework regardless of what the project needs. Frontend work is typically built in React or Next.js, depending on whether the application needs to be indexed by search engines and load fast on first visit (Next.js) or is purely logged-in and doesn't need that (React alone is often enough). Backend and data-processing-heavy projects sometimes use Python, particularly where the "application" is really about processing or analyzing data rather than just displaying it. The point isn't the specific technology — it's picking the right one for what the application actually needs to do, rather than forcing every project through the same stack.
HOW IT WORKS
How a project runs
01
Scoping
We figure out what the application actually needs to do — and importantly, what it doesn't need to do yet. Most over-budget projects started with scope nobody actually needed on day one.
02
Architecture & Design
Before code gets written, we map out how data moves through the system and what the user actually sees and does at each step.
03
Build
Development in stages, with working versions to review along the way — not a single reveal at the end.
04
Launch & Handoff
Deployment, plus documentation so your team (or ours, if you want ongoing support) can maintain it going forward.
PRICING
Custom web application pricing
Pick the application type — a simple internal dashboard and a paid customer product are different builds, with different starting prices.
Internal dashboard
$8,000starting
A focused internal tool — charts, tables, filters, and the views your team actually needs instead of another spreadsheet.
| What's included | In this plan |
|---|---|
| App architecture & routing |  Included |
| Auth / team login | Included |
| Dashboard views & data tables | Included |
| API / data source integration | Included |
| Responsive app shell | Included |
| Multi-role customer portal | Not in this scope |
| Payment processing | Not in this scope |
| Public marketing site pages | Not in this scope |
Final quote depends on data sources, number of views, and how much role-based access is required.
Workflow / ops tool
$10,000starting
Custom workflows for how your team works — statuses, assignments, forms, and logic that replace manual ops glue.
| What's included | In this plan |
|---|---|
| Custom workflow / status logic | Included |
| Auth & permissioned access | Included |
| Forms, records & activity history | Included |
| Integrations with existing tools | Included |
| Notifications & handoff rules | Included |
| Customer-facing portal UI | Not in this scope |
| Payment processing | Not in this scope |
| Multi-tenant SaaS billing | Not in this scope |
Final quote depends on workflow complexity, integrations, and how many custom states the process needs.
Customer portal
$12,000starting
A multi-user portal where customers manage accounts, orders, or shared data — not just an internal admin screen.
| What's included | In this plan |
|---|---|
| Multi-user accounts & roles | Included |
| Customer-facing portal UI | Included |
| Auth, invites & permissions | Included |
| Profile / account management | Included |
| API integrations with your systems | Included |
| Admin / ops side panel | Included |
| Payment processing | Not in this scope |
| Marketplace / multi-vendor logic | Not in this scope |
Final quote depends on roles, account features, and which systems the portal needs to connect to.
SaaS / paid product
$15,000starting
A product-style web app with accounts, billing, and the core flows users pay for — closer to software than a one-off internal tool.
| What's included | In this plan |
|---|---|
| Multi-user product architecture | Included |
| Auth, roles & account areas | Included |
| Core product workflows / modules | Included |
| Billing / subscription integration | Included |
| Admin tools for your team | Included |
| API integrations as needed | Included |
| Full marketplace build | Not in this scope |
| Native mobile apps | Not in this scope |
Final quote depends on billing provider, plan logic, and how many product modules ship in the first version.
FAQ
Frequently Asked Questions
Broadly, a website informs and converts; a web application does something for a logged-in user. See the section above for the full distinction.
For a small, well-defined tool, a freelancer can work fine. For anything with real complexity — multiple integrations, ongoing maintenance needs, several moving parts — having a team that can cover frontend, backend, and long-term support reduces the risk of the project stalling if one person becomes unavailable.
Ask to see how a past project was scoped before it started, not just the finished result — a clear scoping process is usually a better predictor of a smooth project than a portfolio alone.
It depends on application type — dashboards from $8,000, workflow tools from $10,000, customer portals from $12,000, SaaS products from $15,000. A scoping call gets you an exact number for your build.
Ask how they scope a project before it starts. A clear scoping process — understanding what the application needs to do and what it doesn't — is a better predictor of a smooth project than a portfolio alone.
If you're evaluating platforms rather than agencies, match the platform to what you're actually building — a marketing site doesn't need the same tooling as an application with real business logic. The wrong platform choice here is expensive to reverse later.
WORK WITH US
Let's figure out what you're actually building
Describe what you need — we'll get back to you within one business day, including whether this is really a web app or a simpler website.